Friday Media Group | Newsletter

one team, one voice

The fun and quirky things our people get up to. Do you have something to share in the August newsletter? Drop a note to the Digital Production team (we don't bite)...

email team

Crashing websites

We created an email that performed so well it broke a website. Client should have listened when we advised a throttle rate!

Re-engagement

We're deploying emails over the next 8 weeks to improve the quality of our data and remove the non engagers in 2+ years.

Pure 360 tools

Jon is doing seminars on Pure 360 tools that we're not using enough. Join the next seminar on Thursday 15th May.

interesting request...

We recieved this as a subject line request: "22 Farmers Commit Suicide & Other Farming News From March" (!?!?)

our people

Deep in design

Since January our design team has been getting used to the introduction of JIRA which has provided us with better...

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Over in the US

We've been working hard to launch 6 new sites in the US (3 recruitment and 3 dealer sites). This has generated high volumes...

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Leadspring

Leadspring have been working really hard to put together 2 new website products, with a third level to be launched...

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feature pure 360 tool

Split testing - + 20% open rates

Won Rob Anderson April's best user - useful to test our first opportunity to engage: subject line. A great opportunity to enhance open rates! It can be used for layouts too, boosting those click-thru rates. But don't forget, only test one element at a time. Otherwise...

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things that make you go hmmm

Do fewer links mean more clicks?

When the popular look on the web is one of simplicity, it's tempting to apply the same ideas to email...

Mid-last year, Google updated the Gmail interface to include "tabs", which separate incoming emails into...

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testimonials

"From trying different subject lines as opposed to just one, open rates on emails we send to the US have seen a significant increase ... our last two emails used split testing on the subject lines and had open rates of 40 & 44% ... we're used to seeing only around 15%-20% open rates!" - Carla Wye | US Product Manager

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